Going for growth sums up the hyperfocus set to dominate economies and financial services (FS) in 2025, as we look at the year ahead through our annual Signals Report.
If 2024 was a year of uncertainty, with hedging on action due to the elections in which over half of the world’s population participated, 2025 is in one sense calmer. The need for brands to communicate value, trust and reward will be carried forward, as consumer spend levels remain under pressure. But with policy direction, taxes and tariffs – both in the UK and in the US – better understood, decisions can now be made.
As FS communication specialists, we continue to act as a barometer for the headwinds of change, as we help brands to transform the world of finance for the better, by helping people to think differently about money. In our Signals Report this year, we’re providing a smart topline on what’s going on and what marketers need to do about it.
Growth will come from brand fame building activity, explored in Maximising Sponsorship; The Power of Personality; Cracking the Memory Code; Scaling Internationally.
It will also be through tech-enabled efficiencies, as FS finally realise smoother, more personalised experiences. Read how to make the right leap in: Untangling the Messy Middle; In Data We Trust; AI and Advice isn’t the Answer, it’s the Question. And don’t miss the impact of getting tech right both on a critical audience and via a critical channel, covered in Rethinking Retirement and PR in a New Media Age.
Let’s get on with it.
Download the report here
If you’d like to discuss the impact of these signals on your business contact us at hello@teamspirit.co.uk.