BritishAmerican Business roundtable celebrates the value of pond hopping

Having opened our New York office in July 2023, we were delighted to have been recognised by the BritishAmerican Business (BAB) in this year’s Transatlantic Growth Campaign and Tracker.

Last week at the Institute of Directors we joined the roundtable to discuss UK investment and expansion into the US, hearing from a range of businesses of all sizes who have also opened offices and manufacturing facilities in North America in the past year.

The conversation covered topics including the importance of relationships, growth expectations and sustainability.

For one professional services provider, a merger with an existing player in the marketplace had proved key, working because of shared cultural values. An anecdote about language and the need for human conversation rang true, with the words ‘significant turnover’ having polar opposite meanings - positive in British English (increased revenue), disastrous in American English (employee reduction).

Many shared that the US had now become the leading business market very quickly.

Whilst almost all talked about the demand and growth in sustainable and responsible businesses and services, it was exciting to hear how the energy transition continues and the committed investment to making biomass and heat energy more prolific.

The roundtable was a precursor to the actual awards ceremony. Congratulations to winners Drax, Stax and Tower Cold Chain. Then the networking began, the evening providing a great opportunity to meet other transatlantic pond hoppers - and create new alliances. As always, personal relationships remain at the heart of doing business and we walked away from the event with some great new contacts.

With thanks to BAB for making Teamspirit part of this year’s celebration and continuing to help businesses strengthen that transatlantic leap.