Instagram for business is coming soon

Instagram is finally planning to roll out more options and tools for businesses to connect more efficiently with customers on the platform.

After adding the ability to switch between multiple accounts back in February, Instagram has announced that business profiles will soon be launched, allowing companies to set up official store fronts alongside their content feeds, and choose how they can be contacted by customers within Instagram and via call, text or email.

Businesses will also be able to easily turn their posts into adverts via a new ‘Promote’ tool, while new insight data and analytics will help them learn what type of content resonates most with their followers so that they can better tailor their brand experience, both in terms of adverts and editorial content.