Jargon or sparkling lucidity?

By Jim Poultry on Wednesday, 11 May 2022

For nearly as long as I’ve been working in marketing, Financial Services has been renowned for jargon and complexity. Often caused by the dead hand of regulation, but also because product developers are somewhat removed from the end user.

Yet here is an example where perhaps the most mass market of products – fast food - is consciously mimicing the language and vernacular of that mainstay of pensions and Stock and Shares ISAs - the wrap platform.

To be honest I haven’t been in a KFC for years – and know nothing of the Twister Wrap, but the phrase ‘Visit KFC to discuss switching wrap provider’ on a tube card on the Northern did catch my eye.

Does the target audience (London commuters) ‘get’ the joke? Or is this simply the whim of the creative team? The videos talk about upgrades and value, using the style of mortgage or utility switching, but the OOH talks about Wraps.

Finger lickin’ good or tastless junk? You decide.

JimBlog

Related News

Thu 15 Aug 2024

Marking 20 years of retirement insights with Scottish Widows

Read more

Thu 25 Jul 2024

Why Digital Assets are like Sushi

Read more

Tue 26 Mar 2024

AI & Ethics: Revolutionising marketing without compromising ethical principles

Read more

Wed 7 Dec 2022

Fintech: Winning the talent war

Read more